Many of our industry colleagues have ambitious targets for increasing sorting and thereby reducing the CO2 impact on our planet.

With data, towards more sorting

Many of our colleagues in the industry have set ambitious targets on how to increase sorting and thus reduce the CO2 impact on our planet. The speed at which this important work is being done is slowed by limited knowledge sharing and the difficulty of evaluating the efforts being made. This work, as isolated islands, creates frustration and hopelessness rather than the conditions for success in achieving its goals. The industry and our planet deserve better.

"In the SUB100 group, we want to accelerate the path towards CO2 neutrality on Earth. "

Michael Wictor, CEO of Bintel


What is SUB100 more specifically?

SUB100 is a community where we all work on data-driven waste management, with the aim of getting smarter and sharing new insights with each other. Furthermore, we have in common that, all of us, are working to get our installations, connected to multifamily dwellings, to reduce their residual waste per inhabitant.

We in the SUB100 team assume that:

  • We are open about lessons learned and setbacks, we share insights and results. We understand that we must stand united.
  • We all have some form of connected installation, from which we share data with each other in the group.


Our first target is: under 100 kg Residual waste per inhabitant.

Our tools are:

  • Gather and share knowledge on data-driven waste management
  • Together as a group, explore ways to reach below 100 kg Residual waste per inhabitant

SUB100 group today

Today, we are the first in the world to work with waste streams and data in a structured and comprehensive way. At the same time, we are only scratching the surface of what data can do for us and the industry.

We work with an open mind, listening and learning, to understand what new insights and opportunities are hiding beneath the surface. We dare to try new approaches, invite new skills and we dare to fail.

In our projects, we work in a structured way according to a model we call the Digitisation Ladder, where efforts towards better sorting and behaviour are measured and evaluated.

Common to all members is the demand for openness, curiosity and generosity in sharing data and lessons learned.

Related customer cases

Are there ways to increase sorting in Recycling room?

The SUB100 group's vision

Together, we will become the Google of the waste world, where you know what will be thrown into your customers' bins before the waste is produced.

In a fully connected world, the effects of the efforts made in the sector are measured and saved, in order to improve the conditions for a continued green-blue planet. Data from waste streams, and other external data, is collated in an autonomous system, where good and less successful efforts are collected and linked to different parameters. The system knows and understands which interventions are best suited for a given collection point and target group.

This can be seen as an A la´ carte AI for the waste industry, where each input or meal has a clear price and impact, and it is clear for which time and target group this particular meal is best suited. With this tool, the industry can optimise collection at all the world's waste points, not just a fraction as today's analogue and manual work allows.

It's high time. In order to achieve tough climate goals, our waste management must become more automated and optimized. With Bintel, you can get better!

It will save time, resources and most importantly, our planet.

No time to waste.

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