Customer case

Vestforbrænding

Curb-side collection is something that most people have an opinion on. If you then throw yourself into the unknown, and start to data-drive the collection, then there are probably as many opinions as users.
Waste bins for waste

App or slider?

Curb-side collection is something that most people have an opinion on. If you then throw yourself into the unknown, and start to data-drive the collection, then there are probably as many opinions as users.

One question that often pops up is "can't we use an app instead of a Slider?"

The answer is: Of course you can, but maybe not your neighbor.

Let us elaborate on this reasoning.

Background

Vestforbrænding is Denmark's largest waste management company and perhaps the most forward-thinking. Bintel and Vestforbrænding have a partnership where different technical tracks are tested, and their impact on the waste industry is investigated.

In one trial area, the collection of household waste transitioned from scheduled to demand-driven. In the trial, some households had to test Bintel's Slider and others an app with ordering function. Afterwards interviews were conducted with the different households to investigate how the experience had been with the different solutions.

Different age groups were represented in the interviews, and the average age was equal between the 2 experimental groups. Also the gender balance.

Very interesting, but how did it go?

Result

When residents got to choose, it was pretty even between the 2 solutions: 52% preferred a physical Slider and 39% preferred an app, the others were unsure.

In general, the result of this pilot project was positive when looking at customer satisfaction. Most were mainly satisfied with being able to order collection if necessary. When comparing 

customer satisfaction between the 2 systems, households with Slider were more satisfied, with an average rating of 4.0 out of a maximum of 5.0, compared to the app's 3.4

You can never make everyone happy or meet everyone's wishes. This can also be seen in this project, regarding demand-driven collection, people who were dissatisfied were found 3 times as often in the test group with the app than in the Slider group.

So, sure, you can use an app, but you don't reach everyone, and not everyone will be as satisfied. Maybe the right path for you is a combination?

And finally, perhaps the most interesting figure from the experiment: In 30% of residents, the experiment has made them reflect on how much waste you actually generate.

"You are surprised at how much paper and plastic packaging you have"

– Resident in the test area

Do you also want to avoid cpllection of half-full waste containers? Experience a unique way to engage end users in the waste collection process.

Bintel Insights™ is the center for digital insight-driven innovation. waste management

We want to streamline waste management thereby increasing circularity and improving resource utilisation. 

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